‘Who to” & “How to” Use Urgency
In our last post, “Increase Website Conversion” we talked about increasing conversion rates in shopping carts but we didn’t really go into detail about how to do it. So, this post we will cover that topic with our first motivational force: Sense of Urgency.
One of the toughest things to create in a customer sitting at home in their recliner clicking away is that sense of urgency to have your 
product right now! However, sometimes customers need that gentle little psychological nudge to get their credit card out and submit the order. So, when is it good to create that sense of urgency and how do you do it?
product right now! However, sometimes customers need that gentle little psychological nudge to get their credit card out and submit the order. So, when is it good to create that sense of urgency and how do you do it?“Who to” use sense of urgency on
Not all traffic is made equal when it comes to creating that sense of urgency. The comparison and/or the rainy day shoppers are the ones you want to win over with urgency. One way in which CompUSA.com creates that urgency in their online customers is by having a large call-out with “You saved $119 today” in the checkout process.
Other ideas to create urgency (with subliminal messages):
- Check out now before these deals expire..
- Order today – Ships today
“How to” Increase Shopping Cart Conversion
One of the most common ways of creating customer urgency is to highlighting a sellout risk: This makes the shopper think about how much they really want the item, as it may not be available tomorrow. Do you have any other ideas of how to create a sense of urgency in the cart? By putting a tag on the product page “while supplies last” will get the customer thinking about the store selling out and they can no longer order the product or item. This makes the shopper think about how much they really want the item, as it may not be not be available tomorrow.
Do you have any ideas on things to test to increase our shopping cart conversion?
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