Question: What is the purpose of follow-up and email marketing?
Email Marketing
Answer: To guarantee future revenue.
Not all prospects are ready to buy on your timetable…in fact, hardly any are. But just because they aren’t ready to buy from you today doesn’t mean that they won’t be ready tomorrow. Or next month. Or even gasp next year.
Research proves this point:
67% of prospective buyers that tell you “no” today will be ready to buy in the next 12 months
80% of leads you consider to be “dead” will buy within the next 2 years
That means that the vast majority of your leads are not cold or dead…they’re simply waiting for the right time to buy. And if you aren’t following up with them on a regular basis, they’ll go somewhere else when they are ready to buy.
Consistent follow-up and nurture marketing ensures that you stay in front of all your prospects until they are ready to buy. So get ready to capitalize on the 80% of leads that used to get away from you.
To your success!
Check out your free 30 day trial now: Register now for your 30 days free trial of Infusionsoft and see it in action.
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