Even if your content does not change daily, take advantage of sites like Twitter, which allow you to post snippets of information to draw the customer in. Search engines browse Twitter for relevant information about websites and then use that to influence your rankings. Make sure to post at least daily, for both the search engines and for your customer’s benefit.
Starting a blog about your website and participating in other related blog can be an effective SEO technique. Blogs are easy to rank as search engine algorithms like new content and highly-structured data. Commenting on related blogs can increase your own website’s exposure and increase the number of backlinks your site has. Backlinks are very important for ranking highly in search engines.
Make sure to have a relevant title and meta description on each page of your site. Without a unique page title, it is very difficult to rank highly in the listings. The meta tag isn’t required for high search rankings, however it does usually show below your listing in the results so it is useful for encouraging click through.
Track where people on your site are going. When you determine where people are going, you know where you need to concentrate your efforts. If you have a restaurant, chances are people are checking out your menu. This lets you know that this is an area of your site that you need to keep fresh and updated.
Link to pages offering competing goods and services. Consumers like to compare and contrast competing goods and services before a purchase. Ask competing websites if they are willing to trade links with your own website. Both businesses will gain traffic, and you may be able to capitalize off of your competitor’s search engine optimization if it is better than yours.
If possible keep CSS and JavaScript in separate files on your web sever. By doing this search engines will be able to find and index the content on your HTML web pages faster. Also, having more content than code on a web page increases a page’s rank in search engine results.
