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Many Experts say small business owners often make seemingly simple
according mistakes that which at their most extreme could mean the difference between a good and bad fiscal year.
according mistakes that which at their most extreme could mean the difference between a good and bad fiscal year.Here are 5 common missteps and tips that entrepreneurs make and the lessons to be learned.
Small Business Tip #1:
Before a product, good or service is even delivered, you must think of your sales as your revenue. Stuart Reisch, co-founder of Transform, a company that makes custom storage units, learned this the hard way after unwittingly counting deposits as income his first year in business in 1999. The New Rochelle company a little over $1.2 million in expenses versus about $1.4 million in sales, resulting in what looked like a $200,000 profit. However, $200,000 worth of products that were sold weren’t actually instead until January of the next year.
‘Who to” & “How to” Use Urgency
In our last post, “Increase Website Conversion” we talked about increasing conversion rates in shopping carts but we didn’t really go into detail about how to do it. So, this post we will cover that topic with our first motivational force: Sense of Urgency.
One of the toughest things to create in a customer sitting at home in their recliner clicking away is that sense of urgency to have your 
product right now! However, sometimes customers need that gentle little psychological nudge to get their credit card out and submit the order. So, when is it good to create that sense of urgency and how do you do it?
product right now! However, sometimes customers need that gentle little psychological nudge to get their credit card out and submit the order. So, when is it good to create that sense of urgency and how do you do it?“Who to” use sense of urgency on
Not all traffic is made equal when it comes to creating that sense of urgency. The comparison and/or the rainy day shoppers are the ones you want to win over with urgency. One way in which CompUSA.com creates that urgency in their online customers is by having a large call-out with “You saved $119 today” in the checkout process.
Other ideas to create urgency (with subliminal messages):
- Check out now before these deals expire..
“We needed CRM for salespeople across locations. What I didn’t expect was powerful marketing automation that has helped me increase sales conversions.”
-Richard Hite, The Barber School
When it comes to hitting revenue goals, every sale counts. That’s why it’s so painful when a potential deal slips through the cracks. The more leads you have, the worse the problem becomes. But why?
